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Content Strategy – A Raging Debate
This week has been an interesting and very busy week at Indigo Girl! We are a multidisciplinary agency; this means that by working together as a team, we can provide our customers with a more...
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Conversation Marketing – Get With the Program
As with any product or offering from Michael A. Stelzner, the book, Launch: How to Quickly Propel your Business Beyond the Competition is a well presented, good quality guide that will help you to...
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Content Mistakes Almost All Businesses Make (and How to Avoid Them)
This is a guest post for the Indigo Girl blog by Ruth Perrington about the content creation issues that small businesses or start-ups face when first building their online presence… Nick J Webb As a...
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Marketing Appeal As Part of Your Content Strategy
As small businesses we know how and why our products and services are in a brilliant position to solve our audiences pain, but that doesn’t always translate to our content and so we don’t convey the...
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